On the occasion of the Italian Research Day in the World, the Italian Cultural Institute in Miami organizes a lecture by Dr. Marco Baldocchi, director of research in neuromarketing for the Italian National Association of Applied Neuroscience (AssoNINA), author of the book Neurofood: il neuromarketing applicato al mondo dell’enogastronomia (Hoepli, 2022), and speaker at the TEDx conferences in Miami and Lucca.
The talk will expose the results of an investigation into the use of neuroscience in marketing and consumer behavior research, exploring cognitive biases and analyzing how brands influence our behavior without us being aware of it, with the aim of understanding what really guides our choices in the contemporary world. To complement the lecture, original video contents will be shown, analyzing the unconscious emotions of a consumer exposed to a promotional video. This example of data analysis is based on facial coding and galvanic skin response: the former detects unconscious emotions through micro-expression analysis, while the latter measures the intensity of those emotions.
The event is open to an audience of nonspecialists and will have free admission.
Reservation no longer available